You are dependent on your sales! If nothing gets sold –
nothing else matters.
Who sells? Everyone does! What differentiates long-term
and profitable sales from the rest is HOW your organisation sells. It’s all
about alignment right throughout the perceived value chain. If you cannot
differentiate yourself, your company or your products – it’s just a
As a sales professional, how do you know? Easy: “Your price is too high”; “I’ll
need to get
some other quotes before I decide”; “Leave your
proposal with me, I’ll get back
to you”: “Thanks. I’ll pass this onto
the people who will decide”. These
customer statements are all signs that you have not sold effectively. Do any of these sound familiar to you?
As a sales manager, you get the same excuses from your sales
team all the time: “I was sure that Francois was the decision
promise it will come in next month”; “If we can give an extra 5%, I can close
As a manager of managers: how comfortable are you with the
forecast? Do you adjust it based on your experience and your ‘feelings’? It’s
impossible to manage your business effectively if you have to second-guess your
Your customers are making a business-to-business
decision when making a major purchase or choosing who to partner with: it is
incredibly important, and possibly a career making or breaking decision for them as a person. “Give
me some confidence”; “Show me why NOT to chose your competition”.
BeyondB2B™ exists only to work
with clients to address these
fundamental sales issues.
Clients we have worked with include:
Case New Holland
Shell Oil Products